Honeytrap

The producer of this film is Sarah Sulick. The director of the film is Rebecca Johnson, Rebecca Johnson was also the writer of this film. The production budget of Honeytrap is just 
under £1 million. Jessica Sula stars in this film, Jessica is also known by her role in Skins, 

Lucien Laviscount stars in this film too he's known by his role in coronation street and supernatural: bloodlines. 

Ntonga Mwanza also stars in this film he also starred in Babylon.

Since this is an independent film I believe they didn't have access to certain technologies and equipment that a blockbuster film would. However they still used cameras, lighting and they edited their scenes. The editor of this film was Tracy Granger. They didn't need any green screens because this is a realistic film.

Their audiences were adults (25+)  young people (15-25), both sexes, who relate to story and cast and listen to the soundtrack artists.

Along with traditional marketing such as  posters, trailer, print ads, etc. Honeytrap decided to also use a new technique of marketing which is social media. They wanted to also raise money and start to develop a 'fanbase'. Videos, trailers, pictures, posters were uploaded to social networking sites such as tumblr, twitter and facebook. Rehearsals and behind the scenes videos were also uploaded. 

They were in urban music blogs and magazines e.g. Grime Daily and RWD

They also wanted to engage with networks focused on young people/womens’ issues/knife crime prevention

They tried to promote themselves through WhatsApp, Blackberry Messenger and other free message and networking services used heavily by young people.

There isn't any examples of synergy with other products, no toys or tshirts were produced. However there are examples of cross media convergence for example they had music from a rapper called Skwilla in their film. 

The film was only released in the UK on the 17th of October.

It was released in the London Film Festival and could be released in cinema's in February 2015.