Honeytrap Marketing
One of the ways they raised money for the marketing campaign was fundraising
they created a profile and started to develop a fan base
They marketed their film on social networking sites such as facebook, twitter and tumblr
Festivals were run and the film was featured on urban music blogs and magazines e.g. Grime
Daily and RWD
They also engaged with networks focused on young people/women's’ issues/knife
crime prevention
hey also linked TOP GIRL - which got more than 65,000 views and over 1000 views per week - with HONEYTRAP trailer
They looked at possible promotions with WhatsApp, Blackberry Messenger and other free message and networking services used heavily by young people.
They mainly used the internet to promote their film as they were on a tight budget and could not promote their film on billboards and buses (also because it is an independent film)
The target audience for this film was urban young people 15-25 year old (both sexes)
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