Who is the Target audience?
The target audience are 15 - 25 year olds of both sexes, who are more likely relate to the story.
What marketing tools have been used to promote the film to their audience?
Social media were a major influence of marketing techniques, such as Facebook, Twitter and YouTube have been used to promote the film, which is more likely to attract their target audience of young people.
Why would this film appeal to a national audience?
HoneyTrap would appeal to a national audience because it is a British film with British semi-known cast.
What is the role of the BFI London Film Festival in promoting the film and the film-maker?
The BFI London Film Festival is very well known as the event takes place every year and is popular for showing upcoming movies. People who attended the BFI London Film Festival would have seen the movie and write a review about it afterwards or comment on trailers, which would provide information for others.
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