group 7: October 2014

Monday, 20 October 2014

Research on Guardians of the Galaxy

Guardians of the Galaxy

So, who is the producer and director of Guardians of the Galaxy?

Producer: Kevin Feige

Director: James Gunn

Was was the budget?

$170 million

They earned back over $730 million. I'm guessing there will be a sequel, based on the numbers.

Who stars in it?

As Peter Quill – Chris Pratt

As Groot – Vin Diesel

As Rocket – Bradley Cooper

As Gamora – Zoe Saldana

What Technology has been used to make the film?

Obviously, a camera was used to film the footage for the movie.

Furthermore, CGI (Computer Generated Imagery) was used, therefore a computer was used in order to achieve this.

Also, motion capture was used for the character Thanos, played by Josh Brolin.

How is Guardians of the Galaxy being marketed and where?

A lot of the Marketing of the film has been online. For example, there is a web-page on Marvel's website for the film.

There is also a trailer on YouTube.

A Facebook page is dedicated to the film.

There have also been Television spots for the film, as well as Billboards.

Are there examples of synergy with other products/merchandise?

Mad Engine and C-Life partnered with Marvel to create t-shirts, fleece jackets and headware.

Hasbro produced toys for the film.

Disguise and Rubies produced costumes for the film.

Also, Slideshow Collectibles was given charge of the collectibles for the film.

And Lego made lego sets for the film.

Any cross media convergence?

A Guardians of the Galaxy animated television show was announced in October 2014, and is set to release in 2015 on Disney XD.

Furthermore, an action RPG game was released for mobile devices, titled Guardians of the Galaxy: The Universal Weapon and was used to promote the film, as well as giving additional exclusive content.

Where and when was Guardians of the Galaxy released (nationwide, worldwide) and in what cinemas?

The world premier for Guardians of the Galaxy was held at the Dolby Theatre in Hollywood, on July 21^st 2014.

It was released theatrically in the United Kingdom on July 31^st 2014 and in the United States on the 1^st of August 2014. For the UK, cinemas such as Vue Cinemas and Odeon Cinemas re still showing Guardians of the Galaxy, as of October 19^th 2014.

What formats is it available in now and what formats will it be available in?

Currently, the film is still available to watch in cinemas. However, it will be available for digital download on November 18^th 2014, released by Walt Disney Studios Home Entertainment and will be released on Blu-ray, Blu-ray 3D and DVD on November 24^th in the United Kingdom.

Who is the target audience?

The target audience for this film is males aged 13 – 30 years old, mainly students, with the psychographics as that of explorers.

Guardians Of The Galaxy Homework

Who Produced and Directed the Film?

James Gunn Directed the film, the producer is Kevin Feige

James Gunn

Kevin Feige

What was the budget ?

$170 million

Who stars in it??

What technology was used to make the film ?

A lot of CGI was used in the creation of this film to make it such a wildly animated film .

Guardians of the Galaxy

Homework

Hollywood film:

Guardians of the Galaxy:

- Directed by James Gunn

- Produced by Kevin Feige

Film was based on original Guardians of the Galaxy by Dan Abnett and Andy Lanning

Original production company:
- Marvel Studios
Distribution company:
- Walt Disney Studios

- Motion Pictures

Budget: $170 million
Box office: $732.6 million

Summary:

Guardians of the Galaxy is an American superhero based movie which was created by the original Guardians of the Galaxy by Dan Abnett and Andy Lanning, the original comics produced by Marvel.
In the far ends of space an American pilot named Peter Quil finds himself, the object of a manhunt after stealing an orb which coveted by the villainous Ronan.
After the event of his mother passing away, we are shown Peter's life through different stages. From a boy to eventually becoming a very important person to the Galaxy.

Tuesday, 14 October 2014

Guardians of The Galaxy

Guardians Of The Galaxy - Case Study

Guardians of the Galaxy a sci-fi superhero film based on the Marvel Comic with the same name. The film was directed by James Gunn who also worked on Scooby-doo and Dawn of the Dead. It was released in the summer of 2014 and the film's box office was $732.6 million making it Marvel's third highest grossing film. It was distributed by Walt Disney Studios Motion Pictures.

The film is about a group of misfit extraterrestrials that are in the run after stealing a coveted orb.

Chris Pratt as Star-Lord

Zoe Saldana as Gamora

Dave Batista as Drax The Destroyer

Bradley Cooper as the voice of Rocket Racoon

Vin Diesel as Groot

http://www.imdb.com/title/tt2015381/

Guardians of the Galaxy

Here's the research I found out about Guardians of the Galaxy:

The director of this film was James Gunn and the producer was Kevin Feige. The following actors/actresses starred in Guardians of the Galaxy, Chris Pratt played as Peter Quill, Zoe Saldana played as Gamora and Dave Bautsia played as Drax. The budget for this film was $170 million.

Past films by Marvel Studios have used technology to create some of the characters and special effects. They also use technology to create outlandish characters as the walking tree-like Groot. The Rocket Raccoon was based on CGI and real life raccoons and the movements was done by an on set character. The Guardians also used make up for different effects such as prosthetics, face paint etc. Technologies such as camera and tripods, lighting equipment etc would of also been used and a program for special effects and to edit and cut the scenes.

Guardians of the Galaxy was marketed by billboards, adverts, trailers, posters, bus advertisements etc. These will grab the target audiences attention and get the word out of the film. These posters and adverts will be on buses, bus stops, buildings and online. The characters in Guardians of the Galaxy were also made as toys for children. The production company was Marvel and Walt Disney Studios distributed the film.

Guardians of the Galaxy was released in 104 countries some of these were USA, Brazil, Turkey, Croatia and Poland. I think that the target audience for this film is teenagers and young adults because its quite violent however the action figures and toys could be targeted at the younger generation.