Honeytrap Exchange

The film has only been released in the British Film Festival on the 17th of October. The film is set to be released in February 2015 the film will be released nationwide, across England.

Honeytrap is to be released in independent cinemas in England. It will not be released globally because it is an independent low budget film. It will be released in 2D format however the box office figures have not been given yet because the film has not been released in cinemas. 

Honeytrap Distribution

The distributor of Honeytrap was Anchorbay.

Anchorbay also released Sin City and The one I love.

The release was restricted as it is an independent film. It has not been released in Cinemas or on DVDs it was released in British Film Festival on the 17th of October.

Honeytrap Marketing

Honeytrap Marketing

One of the ways they raised money for the marketing campaign was fundraising 

they created a profile and started to develop a fan base 

They marketed their film on social networking sites such as facebook, twitter and tumblr 

Festivals were run and the film was featured on urban music blogs and magazines e.g. Grime

Daily and RWD

They also engaged with networks focused on young people/women's’ issues/knife 

crime prevention

hey also linked TOP GIRL - which got more than 65,000 views and over 1000 views per week - with HONEYTRAP trailer

 They looked at possible promotions with WhatsApp, Blackberry Messenger and other free message and networking services used heavily by young people.

They mainly used the internet to promote their film as they were on a tight budget and could not promote their film on billboards and buses (also because it is an independent film)

The target audience for this film was urban young people 15-25 year old (both sexes)

HoneyTrap -Exchange

Where is the film being released (locally, nationwide, worldwide)?

The film is expected to be released nationwide, across England.

In which cinemas will the film be released (multiplex, independent  etc...)?

HoneyTrap is to be released in independent cinemas in England.

HoneyTrap - Marketing

Who is the Target audience?

The target audience are 15 - 25 year olds of both sexes, who are more likely relate to the story. 

What marketing tools have been used to promote the film to their audience?

Social media were a major influence of marketing techniques, such as Facebook, Twitter and YouTube have been used to promote the film, which is more likely to attract their target audience of young people.

Why would this film appeal to a national audience?

HoneyTrap would appeal to a national audience because it is a British film with British semi-known cast.

What is the role of the BFI London Film Festival in promoting the film and the film-maker?

The BFI London Film Festival is very well known as the event takes place every year and is popular for showing upcoming movies. People who attended the BFI London Film Festival would have seen the movie and write a review about it afterwards or comment on trailers, which would provide information for others. 

HoneyTrap - Distribution

Who is the distributor for the film?

The distributor for Honey Trap was Anchor Bay Entertainment. 

Other films that they have distributed the Evil dead series, Stephen King movie Maximum Overdrive and many more. 

Honeytrap - Exchange

Honeytrap - Exchange

Where is the film being released (locally, nationwide, worldwide)?

The film will be released nationwide, across England.



In which cinemas will the film be released (multiplex, independent  etc...)?

The film will be released in independent cinemas in England.

Honeytrap

Production

Directed by Rebecca Johnson

Produced by Sarah Sulick

Set and filmed in Brixton 

Budget: Under £1 million

This was made through crowd funding and grants from the BFI.

Cast: 

Although familiar faces such as Lucien Laviscount (Waterloo Rd) and Jessica Sula (Skins) were used in the cast, the director also chose to use street casting around Brixton to get actors for the film as it makes the film seem more authentic.

Distribution

Anchor Bay were the distributors of the film. They are a subsidary of Starz Media. 

The target audience for Honeytrap are Urban young people aged 15-25 and Urban adults 25+.

Marketing

Social media was used to market the film as it was cheap, easy and would directly reach its target audience.

Film festivals such as the BFI premiered a showing of Honeytrap on the 17th of October 2014.

This helped to market the film also.

The director has also been on the news (BBC) to promote the film.

Honeytrap - Marketing

Honeytrap - Marketing

Who is the Target audience/s?


15 - 25 year olds of both sexes, who could relate to the story and would enjoy the soundtrack. Also, 2 year olds and older who are interested in urban movies which are critically liked.



What marketing tools have been used to promote the film to their audience?

Social media such as Facebook, Twitter and YouTube have been used to promote the film on the internet, which would attract their target audience as young people stereotypically use the internet more, as well as it being very cheap to market a film online.



How has the 'social inclusion' aspect of the film helped to promote and market it to audiences?

The movie raises awareness of gang culture in Brixton.  Rebecca Johnson said that the film is helping to "change the lives of 30 young people", which is good for publicity and gives the film a good name.



Why would this film appeal to a national audience?

This film would appeal to a national audience as it is a British film with British cast.



Are there any examples of synergy with other products?

Bucks Music Group made the soundtrack for Honeytrap.



What is the role of the BFI London Film Festival in promoting the film and the film-maker?

The BFI London Film Festival is very well known, so people who attended or who kept updated with the festival would learn about the movie and Rebecca Johnson's work. People who attended the BFI London Film Festival might even see the movie and write a review about it afterwards, which would spread awareness of the film.



What examples of technological convergence can you find relating to the production and marketing of the film?

The film has been crowd-funded online using the website indiegogo.com. Furthermore, the film has been marketed online using Facebook, Twitter, and YouTube, which would have not been available a decade ago.

Honey Trap- Production

The director for HoneyTrap - Rebecca Johnson
The producer for HoneyTrap - Bright Pictures, Fierce Production (Sarah Sulick)


Cast:
Jessica Sula, Lucien Laviscount, Ntonga Mwanzam, Naomi Ryan

Location: Brixton

Plot: The film honeytrap, is a London set film, specifically from an area called Brixton. The film is about a teenage girl who is lead into the life of gang, and has the status of what is known as a honeytrap. A honey trap is a girl in a gang whose role is to set up people to get killed.

Who produced the film? 

Fierce Productions and Bright Pictures both were the main producers for Honey Trap

What was the budget? / How did they raise the funds?

The budget for Honey Trap was roughly $85,000. They got a £20,000 ($32000) grant money, they also used crowd funding to recieve aproximately $55,000, this was done online by getting the publics interest. 

How did they find the film's cast? 

They found their cast through community theatres, schools, centres and street casting. Street casting was a way to avoid spending so much money and also provided the opportunity for the characters to have some relation to the plot of the movie, this would make it more realistic. 

Rebecca Johnson (the director) collabarated with Sarah Sulick, the owner of the production company Bright Studios.

Honey Trap - Research Activity Production

Production

Who Directed Honey Trap?

Rebecca Johnson, who also directed shorts such as electric and top girl. It was hard for the director to find a producer but  with some links she found Sarah Sulick.

Who Produced Honey Trap?

Sarah Sulick,  bright pictures and fears production supported the production. This production was biased on a true real life murder story and honey trap was used to raise awareness about gang crime and to get young teenagers involved in this sort of crime off the streets and onto a good route to achieve success in the future.

What Was The Budget?

The budget was less than 1 million pounds  around 76 thousand.

How Did they raise funds for the film?

 

online campaign  and crowd funding were important elements in the fund raising for this film.

Where Is it set?

Brixton 

How did they find the cast?

The director and the producer agreed that searching for the cast in schools in brixton,agencies, theatres and just using young people who experience things like the sort off things that occur in honey trap would give a scenes of realism to the film that standard actors cannot do because they haven't experienced any of it them selves they didn't live local they didn't experience any of these events. Also with street casting the actors would get payed less because they are not professionals  which allows them to put of a more authentic performance.

What technology has been used to make the film?

 

         

    

Production of Honeytrap

Production of Honeytrap

The directer of Honeytrap was Rebecca Johnson, Rebecca Johnson wanted to film this type of film because she is interested and wants to raise awareness about gang culture in London.
The producer of Honeytrap was Bright Pictures and Sarah Sulick.

The film was shot in Brixton, they chose Brixton because it represents gang culture well and they want to not only find cast members in Brixton but also change the lives of 30 people in Brixton. 

The budget for this film was 76,000 and they received most of it through donations.

Jessica Sula...

Layla

Lucien Laviscount...

Troy

Ntonga Mwanza...

Shaun

Naomi Ryan...

Shiree

Danielle Vitalis...

Tonisha

Lauren Johns...

Jade

Tosin Cole...

Andre

Savannah Gordon-Liburd...

Laetitia

Modupe Adeyeye...

Ciara

They found this cast from theatres, schools and community centres. 

Since this film was on a low budget they used cameras, tripods, lighting etc. However we don't know exactly the camera type. 

Honeytrap - Distribution

 Honeytrap - Distribution

Who is the distributor for the film?

Anchor Bay Entertainment, which is a division of Starz Media.



What other films have they distributed?

They have distributed the Evil dead series on VHS and DVD as well as the Stephen King movie Maximum Overdrive and many others.

Honeytrap - Production

Honeytrap - Production

Who directed Honeytrap? 

Rebecca Johnson was both the director and writer for the film.



Why did the director choose to tell thi particular story? Where is the story or idea from and why is it topical?

The film is based on the honeytrap murder, a true story of a real murder. The film was made to bring awareness to London's gang culture.



Who produced the film? 

Fierce Productions and Bright Pictures both were the primary producers of the film.



How did the director find a producer for the film?

Rebecca Johnson knew Sarah Sulick, who is the owner of Bright Pictures.



What was the budget for the film and how did they raise the funds for the film?

The budget was approximately $85,000. They got a £20,000 ($32000) grant, as well as used crowd funding to recieve aproximately $55,000. The reason they found it difficult to have a arge bdget was because the film is not a tent-pole movie as tey are not garuanteed to make a lot of money at the box office.



How did they find the film's cast? 

They found their cast through agencies, theatres, schools, community centres and street casting. Street casting was important to this movie as it is much cheaper than hiring professional actors and makes the film seem more authentic.



Who did the director collaborate with to make the film and why was this important?

Rebecca Johnson collabarated with Sarah Sulick, who owns the production company Bright Studios. This was important as Sulick understood and respeted Johnson's work and dd not want to change her movie's ideas a lot.



Where was the film made?

The film was made in Brixton as Johnson has been making movies with young people in Brixton for a decade.

HoneyTrap - Case Study

HoneyTrap is a movie based on the honeytrap murder but told through the female perspective of the event.

The film was filmed and set in Brixton as this is where the actual event occured.

The film is Written and Directed by Rebecca Johnson.
Produced by Sarah Sulick, Bright Productions.

The budget was under 1 million pound. The was made through crowd funding and using money from the BFI.

Layla is played by Jessica Sula
Troy is played by Lucien Laviscount

The film marketed itself thought the BFI London film festival.

The target audience of the film are urban youth aged 15-25+

Social media like FaceBook, Twitter and Tumblr were marketing tools.

Honey Trap Research

Film case study 2 - HoneyTrap

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The film honeytrap, is a London set film, specifically from an area called Brixton. The film is about a teenage girl who is lead into the life of gang, and has the status of what is known as a honeytrap. A honey trap is a girl in a gang whose role is to set up people to get killed.

The film was written and directed by Rebecca Johnson and produced by Sarah Sulick. Some of the different type of distribution companies for HoneyTrap were:

Bright Pictures 

Creativity Captial

Finite Films

The stars of Honeytrap are:

Jessica Sula

                     Lucien Laviscount

Ntonga Mwanza

Naomi Ryan

Danielle Vitalis

Lauren Johns

Tosin Cole

Savannah Gordon-Liburd

  Modupe Adeyeye

  

The budget for the film is not yet set at a number specifically but is said to be a film with a very low budget, relying on cafés and shops to let them film there.

The marketing for HoneyTrap was:

Sold through posters 

Trailers

http://youtu.be/hHfCeClJEFI

Film festivals 

The target audience for HoneyTrap is 15-25 as it seems it would perhaps relate more to the modern youth.