Honeytrap - Marketing

Honeytrap - Marketing

Who is the Target audience/s?


15 - 25 year olds of both sexes, who could relate to the story and would enjoy the soundtrack. Also, 2 year olds and older who are interested in urban movies which are critically liked.



What marketing tools have been used to promote the film to their audience?

Social media such as Facebook, Twitter and YouTube have been used to promote the film on the internet, which would attract their target audience as young people stereotypically use the internet more, as well as it being very cheap to market a film online.



How has the 'social inclusion' aspect of the film helped to promote and market it to audiences?

The movie raises awareness of gang culture in Brixton.  Rebecca Johnson said that the film is helping to "change the lives of 30 young people", which is good for publicity and gives the film a good name.



Why would this film appeal to a national audience?

This film would appeal to a national audience as it is a British film with British cast.



Are there any examples of synergy with other products?

Bucks Music Group made the soundtrack for Honeytrap.



What is the role of the BFI London Film Festival in promoting the film and the film-maker?

The BFI London Film Festival is very well known, so people who attended or who kept updated with the festival would learn about the movie and Rebecca Johnson's work. People who attended the BFI London Film Festival might even see the movie and write a review about it afterwards, which would spread awareness of the film.



What examples of technological convergence can you find relating to the production and marketing of the film?

The film has been crowd-funded online using the website indiegogo.com. Furthermore, the film has been marketed online using Facebook, Twitter, and YouTube, which would have not been available a decade ago.