Research on Guardians of the Galaxy

Guardians of the Galaxy

So, who is the producer and director of Guardians of the Galaxy?

Producer: Kevin Feige

Director: James Gunn

Was was the budget?

$170 million

They earned back over $730 million. I'm guessing there will be a sequel, based on the numbers.

Who stars in it?

As Peter Quill – Chris Pratt

As Groot – Vin Diesel

As Rocket – Bradley Cooper

As Gamora – Zoe Saldana

What Technology has been used to make the film?

Obviously, a camera was used to film the footage for the movie.

Furthermore, CGI (Computer Generated Imagery) was used, therefore a computer was used in order to achieve this.

Also, motion capture was used for the character Thanos, played by Josh Brolin.

How is Guardians of the Galaxy being marketed and where?

A lot of the Marketing of the film has been online. For example, there is a web-page on Marvel's website for the film.

There is also a trailer on YouTube.

A Facebook page is dedicated to the film.

There have also been Television spots for the film, as well as Billboards.

Are there examples of synergy with other products/merchandise?

Mad Engine and C-Life partnered with Marvel to create t-shirts, fleece jackets and headware.

Hasbro produced toys for the film.

Disguise and Rubies produced costumes for the film.

Also, Slideshow Collectibles was given charge of the collectibles for the film.

And Lego made lego sets for the film.

Any cross media convergence?

A Guardians of the Galaxy animated television show was announced in October 2014, and is set to release in 2015 on Disney XD.

Furthermore, an action RPG game was released for mobile devices, titled Guardians of the Galaxy: The Universal Weapon and was used to promote the film, as well as giving additional exclusive content.

Where and when was Guardians of the Galaxy released (nationwide, worldwide) and in what cinemas?

The world premier for Guardians of the Galaxy was held at the Dolby Theatre in Hollywood, on July 21^st 2014.

It was released theatrically in the United Kingdom on July 31^st 2014 and in the United States on the 1^st of August 2014. For the UK, cinemas such as Vue Cinemas and Odeon Cinemas re still showing Guardians of the Galaxy, as of October 19^th 2014.

What formats is it available in now and what formats will it be available in?

Currently, the film is still available to watch in cinemas. However, it will be available for digital download on November 18^th 2014, released by Walt Disney Studios Home Entertainment and will be released on Blu-ray, Blu-ray 3D and DVD on November 24^th in the United Kingdom.

Who is the target audience?

The target audience for this film is males aged 13 – 30 years old, mainly students, with the psychographics as that of explorers.